Expert Guide to Hiding Dark Circles and Revealing Radiant Eyes
By Sandi Rice, IKNOW Beauty Pro
Hydration Is the Foundation of Illumination
“Hydration isn’t optional, it’s your skin’s love language.” — Sandi Rice
Your under-eye area doesn’t produce its own oils, which means it’s thirsty by nature. When it’s dry, fine lines and shadows look more pronounced. The key to brightness begins with moisture.
Morning Ritual for Dewy Eyes
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Cleanse Gently.
Use ME FIRST Plum Enzyme Powder or FEELS GREAT Foaming Cleanser to clear impurities without stripping skin. -
Tone Lightly.
A spritz of IMMERSE Neroli Hydrating Toner Mist refreshes and preps for serum. -
Apply EYES MATTER.
Tap gently using your ring finger from inner to outer corner. Store it in the fridge for a cooling de-puff boost. -
Seal It.
Lock in hydration with VERY NECESSARY SPF 40 in the morning or R4 Hydrating Cream at night.
De-Puff Like a Pro
Morning puffiness can dull your sparkle. With the right tricks, you’ll look bright-eyed in under five minutes.
Sandi’s De-Puffing Hacks
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Cold Therapy: Keep two spoons in the freezer; press gently under your eyes for 30 seconds.
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Mini Massage: Use EYES MATTER as slip and glide outward from inner corner to temple three times.
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Sleep Elevated: A slightly raised pillow prevents overnight fluid retention.
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Hydrate Inside-Out: Drink plenty of water; dehydration triggers puffiness.
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Limit Salt + Alcohol: Late-night snacks and cocktails can sabotage tomorrow’s glow.
Brighten the Shadows
Dark circles thrive on stress, fatigue, and dehydration not just genetics. Combat them with a glow-forward routine.
Natural Brightening Steps
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Stimulate Circulation: Tap EYES MATTER for 30 seconds to increase oxygen flow.
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Vitamin C Boost: Apply CELLULAR RETREAT Kakadu Plum Oil for natural radiance.
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Sleep & Shield: 7–8 hours of sleep + VERY NECESSARY SPF 40 = protection and repair.
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Reflect the Light: A soft-focus eye cream or brightening primer adds instant lift.
Conceal to Reveal — Sandi’s Pro Makeup Routine
Concealer should enhance, not erase. Think of it as light sculpting, not camouflage.
Step 1: Prep
Apply EYES MATTER and allow it to absorb fully. Remove any excess to prevent slipping.
Step 2: Pick Your Formula
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Dry skin → creamy, hydrating formula
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Oily skin → satin-matte concealer
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Mature skin → lightweight liquid with flexibility
Use a shade one tone lighter than your foundation.
Step 3: Apply with Precision
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Dot under the inner and outer corners and blend with a damp sponge.
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Use minimal product — less is more.
Step 4: Set Strategically
Press a micro-fine loose powder gently into place. Avoid over-baking; it ages the area.
Step 5: The Triangle of Light
Draw an upside-down triangle beneath the eye to brighten and lift the entire face.
Pro Tip:
“Concealer is confidence in a tube but the real secret is what you do before you apply it.” — Sandi Rice
The Radiant Eye Routine
Consistency transforms. This is the daily ritual I swear by for timeless, glowing eyes:
Morning
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FEELS GREAT Foaming Cleanser
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IMMERSE Toner Mist
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EYES MATTER Serum
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VERY NECESSARY SPF 40
Night
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ME FIRST Enzyme Cleanser
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CELLULAR RETREAT Kakadu Plum Oil
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R4 Hydrating Night Cream
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EYES MATTER (as an overnight eye mask)
From Sandi’s Vanity: Real Talk on Real Beauty
“Dark circles happen. So do laugh lines and sleepless nights. They don’t define you, they remind you that you’re alive, growing, and radiant.”
Hydrate when you’re tired. Brighten when you feel dull. Conceal when you want polish. And remember: the glow is always yours, skincare just helps you show it off.
Age Happens. Own it. Celebrate it. Glow through it.
