Skincare Tips + Trends

As skin matures, its needs evolve. Especially for Black skin, which has unique needs due to its natural structure and melanin levels, selecting the right ingredients can make all the...

Let’s be real for a second: our melanin-rich skin is a blessing. It’s radiant, resilient, and ages like fine wine. Whether you have deep chocolate tones or warm olive hues,...

  Understanding Enzyme Powder Cleansers   Enzyme powder cleansers are a game-changer in skincare. They combine the potency of natural enzymes with the gentle cleansing action of powder formulas to...

Let’s be real—who doesn’t want skin that glows like it’s lit from within? The glass skin trend has taken the beauty world by storm, and for good reason. But if...

Watch IKNOW Skincare founder, Germaine Bolds-Leftridge, on the Tamron Hall show for their episode titled “Who’s the Adult Here?”. Germaine dishes on the inspiration behind IKNOW and gives the #TamFam a sneak peek at our...

Retinol is a powerful ingredient in skincare known for its ability to bring about significant changes. Derived from vitamin A, retinol has become extremely popular for its capacity to revitalize...

The journey to Discover the Secrets to Radiant Skin is one that many can relate to, but for Black women, it's a path that holds both beauty and uniqueness. Having...

Life is often compared to a game, and just like any game, there are different quarters that define our journey. While the first three quarters of our lives may have...

Our founder, Germaine Bolds-Leftridge, is a true luminary in the beauty industry. Affectionately known as the "Queen Midas" of multicultural beauty brands, Germaine has been the preeminent beauty broker guiding...

Proper skincare is an art, and when it comes to black skin, it's about understanding the unique needs and characteristics that set it apart. Among the various skincare essentials, moisturizers...

In the ever-evolving realm of skincare, the significance of a dedicated nightly routine cannot be overstated. Night creams, a specialized category of skincare products, play a pivotal role in combating...

Ever wondered how some people wake up looking like they just stepped out of a spa? It's not just good genes—it's the magic of night creams. Let's uncover the secret...