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Black Woman promoting ProAging

Our founder, Germaine Bolds-Leftridge, is a true luminary in the beauty industry. Affectionately known as the "Queen Midas" of multicultural beauty brands, Germaine has been the preeminent beauty broker guiding Black-owned and Women-owned brands to success with her exceptional insight and commercial expertise.

Celebrate Germaine: Queen Midas of Beauty!

Starting in an industry that was heavily male-dominated, Germaine decided to forge her own legacy by creating GBL Sales, Inc., a leading sales, marketing and merchandising company.  Through GBL Sales, Germaine has transformed brand founders into millionaires, with legendary brands like Mielle Organics, Curl Daze, Bronner Bros., and Luster’s thriving under her diligent sales and brand-building prowess.

But Germaine's impact goes beyond business. In 2014, she founded the Ubiquitous Women's Expo, the largest exposition for Black Women in the DMV area providing a platform for industry leading and emerging businesses to promote their brands and build an engaging community in the process. Celebrating its 10th Anniversary this year, the Ubiquitous Women's Expo has been a beacon of light, empowerment, and inspiration to everyone who attends.


Black Woman sitting in front of skincare


Germaine Bolds-Leftridge: Leading Pro-Aging Advocate

Entering into her 6th decade, Germaine began seeing a disparity amongst beauty brands not speaking to Women over the age of 50. Not subscribing to the belief of anti-aging, Germaine launched her own skincare collection, IKNOW Skincare Treatment Solutions, a clinically proven collection of products which embraces and supports the movement of #RealAge. 

Germaine is becoming a leading voice in Pro-Aging to combat ageism challenging societal norms and attitudes that prioritize youthfulness. As a pro-aging advocate, Germaine strives to foster a culture that celebrates aging and recognizes the unique strengths and contributions of people of all ages.

Germaine's "can-do" attitude has propelled her to the heights of success, making her a relatable and impactful figure in the world of beauty and beyond.

Learn more about Germaine in our next blog post: Winning in the 4th Quarter

Connect with Germaine on Facebook, Instagram and TikTok @detroitgermaine
Tag @IKNOWSkincare on all platforms
#IKnowSkincare #RealAge #ProAging #EmpowerHerGlow #InspireInclusion

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